By exchange4media News Service(Editor) Voonik appointed Mullen Lintas as the agency behind its TV ad campaign. It has also announced the appointment of Lodestar UM to lead its media mandate in the country
By exchange4media News Service(Editor) The brand campaign includes a marketing mix consisting of a 360 degree virtual reality tour of Tata Coffee Plantations in South India, a series of disruptive web films that launch a mission to ‘kill bad coffee’,… Continue Reading
By exchange4media News Service(Editor) With this sponsorship, the inaugural season of MCL will be known as the ‘Oxigen Masters Champions League’
By exchange4media News Service(Editor) The decision was arrived at in consensus with the board after Mr. Puri decided that it was time to pursue his other interests
By exchange4media News Service(Editor) The campaign has been executed by Twentythree, a boutique digital marketing agency
By Jay Kumar Hariharan(Editor) Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants, Jay Kumar Hariharan shares his insights into the factors that define the consistency of brand communication across stakeholders.
By exchange4media News Service(Editor) The campaign includes a series of TV commercials, created by Ogilvy & Mather India.
By exchange4media News Service(Editor) The Executive Committee is the leading advisory group of the Association and has an important role in influencing policy and standards in broadcasting and electronic media globally
By Madhuwanti Saha(Editor) With Netflix finally beginning India operations; its strategy, business model and content strategy is being closely watched by the broadcasting industry. The main question is whether India is ready for Netflix’s subscription-based model
By exchange4media News Service(Editor) Senior Journalist, Ruhi Tewari has also joined the venture as Associate Editor. She has worked with Indian Express and Mint newspaper